High-end precision gaming and lifestyle peripheral makers Razer have announced a new partnership with Raptr, the first social platform that allows users to know, in real-time, what games they and their friends are playing across multiple platforms.
When combined with Razer’s keyboards and mice, the joint offering provides Razer’s millions of customers the opportunity to seamlessly join Raptr’s community and build friendships, compete and connect while gaming.
The partnership will also enable Razer to communicate directly with its fan base and better understand their gaming habits with Raptr’s innovative unique social network integrations, enabling the peripherals maker to better engage with its customers.
With Raptr, users can also automatically broadcast this information via the Internet’s most popular social media sites such as Facebook and Twitter, thus extending users’ ability to reach their friends.
Raptr and Razer also plan to hold contests that give Raptr users the chance to show off their gaming skills and win special Razer gear.
“Razer’s products have traditionally been created and marketed for hardcore gamers and with this new partnership, Raptr is providing us with the best way to build a deeper connection with our existing gamers as well as reach new gamers in a consumer-friendly and innovative way,” said Razer president Robert “Razerguy” Krakoff. “We feel incredible synergy with Raptr, specifically in our goal to continuously engage new gamers and introduce them to the very best gaming products and services available.”
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